We all know what is an email. It is nothing but messages distributed by electronic means from one computer user to one or more recipients via a network
Email is the short form for “Electronic mail” one of the most widely used features of the Internet, along with the web. Well we all have some idea about the Email Marketing since we receive emails from the different companies regarding their product offering. But
Do we know why they keep us sending this mails so that their product/services can reach us and if we like the product or services which they are offering us to connect with them to know about it or even we purchase it .So this is nothing but Email Marketing.
In this article, I am going to talk about the Email Marketing, Importance, types, benefits and email marketing tools .Sharing with you the surprising secrets of the Email marketing.
What is Email Marketing?
Email Marketing is one of most powerful methods of digital Marketing in todays time and age
The use of email to promote a business’s products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services. It is also a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. When you want to grow your brand or sell your stuff, email marketing is one of the most popular and effective tools.
Email Marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them in their inbox at a time that is convenient for them. It is one of the most cost-effective digital marketing strategies with one of the highest ROIs.
History of email
The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses.
In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send out the first commercial email to let people know about a new product. His email list only had 400 addresses, but the emails he sent resulted in about $13 million in sales.
By the ’90s, the internet had become commercially available to the masses. The way people communicated with one another began to change dramatically, and marketers discovered that email could be an effective way to advertise.
Types of Email Marketing
1 Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more.
2 Digital Magazine or Newsletter emails inform customers of current promotions, sales, and the newest offering. Newsletter emails are more than merely sales tools, they also help develop a long-term impact on readers.
3 Drip Marketing is an email marketing strategy composed of multiple emails sent out at specific times and dates. Drip marketing is all about giving people the right information at the right time.
4 A cold email is that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing
5 Direct email marketing is a method of email marketing where email campaigns are sent directly to prospects. This marketing approach is aimed not only on selling products and services but also on improving relationships with your customers.
6 Transactional emails-Email receipts, invoices, billing statements, order confirmations are examples of transactional emails. They are triggered by user behavior.
7 Behavioral emails are targeted messages based on a user’s behavior
Benefits of Email Marketing
Easy to get started, measure and share.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media
You can even segment your emails and target users by demographic.
Develop your own unique brand
While traditional campaigns like direct or print can be costly, email marketing campaigns tend to be more cost-effective.
Owning your media and contact lists For example Building an email list is important for marketers. This is a contact list which you own and you can interact with them regardless of the email provider.
Some of Email Marketing tools
ConvertKit is a full-featured email service provider (ESP) created by Nathan Barry. Thanks to its ease of use, automation and other features, it’s one of the fastest-growing email marketing companies .
ActiveCampaign is the most powerful automation tool tested, allowing you to set up virtually any automation you can think of triggered campaigns, sales follow-ups, automated segmentation, dynamic email content etc.
MailChimp is the best email marketing tool currently in the market. As it can be easily integrated with many useful tools and it is less expansive than others.
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge.
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation.
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on.
Hubspot is best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place.
Email Octopus is a simple email marketing tool that runs on the Amazon SES infrastructure.
I Hope and Believe you enjoyed reading my article and understood the importance, different types and tools of email marketing which would help to build your brand and grow your business in this digital age. Please like ,comment and share my article with your friends and also stay tuned for next articles.
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